HI, I AM DAVID

Intro
Empowering small merchants
At SumUp—a FinTech with 2,500+ employees and a presence in 34 markets—I am a Lead Product Designer who improves the way merchants manage their items, inventory, and sales—so that they can be successful. I achieve this as an individual contributor (craft) as well as a Design Manager (managerial, operational).
Data-driven and user-centered
Without data, I'd be just another person with an opinion. I like to have a continuous conversion with users and run one or two research studies per quarter. In addition, I am obsessed with data to understand actual user behavior and the impact we had as team. Tableau, Google Analytics, Data Studio, Google Sheets, those are my tools on a weekly base.
Roadmaps and product strategy
I look at the end-to-end journey, identify opportunities, and collaborate cross-squad/cross-tribe to improve products & services. I picked up a few Product Owner skills, such as roadmapping, planning, prioritization, defining requirements, setting the vision for a product domain, and how a product differentiates itself from the competition.
Mission
I believe that user-centered design and cross-functional collaboration transforms digital products and services. I challenge the status quo, drive reinvention, and focus on outcomes, not output.
CASE STUDIEs