Improving Swiss Health

Challenge

The market for health care and personal fitness is growing enormously. With iMpuls, Migros aimed to position itself as a health care provider on the Swiss market to increase brand awareness and cross-selling of all Migros products.
Challenge

The market for health care and personal fitness is growing enormously. With iMpuls, Migros aimed to position itself as a health care provider on the Swiss market to increase brand awareness and cross-selling of all Migros products.
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Solution

At the heart of iMpuls is the Migros-iMpuls.ch digital platform. It combines all relevant offers in one place and offers content on nutrition, exercise, relaxation and medicine. The new digital service offers personalized tips in playful way with illustrations, animations and humor. iMpuls thus motivates beginners to lead a healthier lifestyle.
Solution

At the heart of iMpuls is the Migros-iMpuls.ch digital platform. It combines all relevant offers in one place and offers content on nutrition, exercise, relaxation and medicine. The new digital service offers personalized tips in playful way with illustrations, animations and humor. iMpuls thus motivates beginners to lead a healthier lifestyle.
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Results
100+
Modules
1
Cross-Channel Application
2
Category Awards
Credits

Client: Migros-Genossenschafts-Bund
UX/UI/Service: Aperto – An IBM company
Technical Partner: Namics
Made on
Tilda