Mindset
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Mindset
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Mindset is Key

In a world of automation, robots and algorithms will perform many tasks with greater speed and accuracy. What sets us apart as humans is structured problem solving, creativity, and the creation of novel patterns. "We cannot solve our problems with the same thinking we used when we created them." is a famous quote by Albert Einstein. A certain mindset is the precondition for innovation.

Open for Digital Trends

Open for Digital Trends

In general, a positive attitude towards digitization is needed. This applies to new work methods, new technologies, and new business models. For example, a Google Design Sprint squeezes the concept phase into 5 days to build a testable click dummy, hackathons set a time frame of roughly 48 hours. The startup mentality "build, measure, learn" has a deep impact on how we develop new products and services. Furthermore, the choice of tools highly influences teamwork, speed and outcomes. And last but not least – the application of new business models fosters innovation. I reserve a time slot every week to stay up to date.

Driving Cultural Change

Company culture has often be coined as a key driver for innovation. And it's easier to say than to achieve. Flat hierarchies, ownership, the break up of silo's, the freedom to organize work, transparent communication, and sharing – this makes up a real difference. It shouldn't come as a surprise that companies with healthy and well-realized cultures tend to innovate better and more often than companies that do not. Within the agencies I worked at, I involved all parties as early as possible, invited guest speakers, published cases, and shared key learnings of projects. This reads are recommended: "Good to great – Why Some Companies Make the Leap ... And Others Don't" and "Management – Von den Besten lernen".

Undertaking calculated risks

Undertaking calculated risks

Mistakes are an ambivalent thing. In the beginning they are helpful and inevitable for improvements – in the end they are best when minimized. A fear to make mistakes produces mediocre or no outcomes. I undertake calculated risks to apply new things and have a hands-on approach to make them happen. For example, every year I reserve a week for a self-initiated project in a new field. This already led to a Social Media campaign for a fair fashion shop in Berlin, a new interface prototype for digital camera's and first experiences with Virtual Reality.
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