Mindset
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Mindset
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Mindset is key

In a world of automation, robots will perform many tasks with greater speed and accuracy. What sets us apart as humans is structured problem solving, creativity, and the creation of novel patterns. "We cannot solve our problems with the same thinking we used when we created them" is a famous quote by Albert Einstein. A certain mindset is the precondition for innovation.

Open for digital trends

Open for digital trends

In general, a positive attitude toward digitization is needed. This applies to new approaches, new technologies, and new business models. For example, the lean startup approach "build, measure, learn" had a deep impact on how we develop new products and services. Furthermore, the choice of new tools highly influences teamwork, speed, and outcomes. And last but not least – the application of new business models fosters innovation.

Take calculated risks

Mistakes are an ambivalent thing. In the beginning they are helpful and inevitable for improvements – in the end, they are best when minimized. A fear to make mistakes produces mediocre or no outcomes. I undertake calculated risks to make things happen. For example, every year I reserve a week for a self-initiated project in a new field. This already led to a Social Media campaign for a fair fashion shop in Berlin, a new interface prototype for digital cameras and first experiences with Virtual Reality.

Drive cultural change

Drive cultural change

Company culture has often been coined as a key driver for innovation. And it's easier to say than to achieve. Flat hierarchies, ownership, the break up of silo's, the freedom to organize work, transparent communication, and sharing – this creates a real difference. Within the agencies I worked at, I involved all parties as early as possible, invited guest speakers, published cases, and shared key learnings of projects. These reads are recommended: "Good to Great – Why Some Companies Make the Leap ... And Others Don't" and "Management – Von den Besten lernen".
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