I am good at |

I am Brand & Product Designer

Best of both worlds: I combine skills in Strategic Branding with digital Product Design – based on user research, business goals and data.

I love Digital Transformation

I love to work on the digital transformation of companies. It's a marathon made of many sprints. I am up for this challenge.

I love Digital Transformation

I love to work on the digital transformation of companies. It's a marathon made of many sprints. I am up for this challenge.

I work at Neugelb – the Innovation Hub of Commerzbank

My focus at Neugelb lies on Service Design for corporate clients and on the Living Style Guide rework.
My motivation
I believe that empathy, human-centered design and co-creation can transform businesses, digital products, and services. I like to create the best possible user experience with lean and agile methods. I love reinvention and change.
I believe that empathy, human-centered design and co-creation can transform businesses, digital products, and services. I like to create the best possible user experience with lean and agile methods. I love reinvention and change.
My core competences
UI & UX
This involves wireframes, user flows, storyboards, user testing, high-fidelity design, and design documentation.
Design Thinking
I use the framework from IBM. It integrates the user perspective in workshops and in daily practice.
Prototyping
I ran a few 5-Day-Design-Sprints with tools such as InVision and Principle. I am good at sketching on paper!
Branding
"A brand is a promise delivered." – it's a craft that customers perceive a brand like it was intended to.
Design Systems
This involves a shared design language, specific guidelines, coded components and iterations of everything.
Strategic Design
Development of business models, competitor analysis, research of technologies and market potentials.

Experience with world-class brands

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