Since 2010, digital cameras have been disrupted by smartphones and sales dropped more than 80%. But in the declining camera market, mirrorless cameras have grown slowly. Sony is #1 in this market, foremost in the U.S. (see source
). While Sony is technically advanced, their user interface falls short and still receives bad reviews, regardless product updates. Because I use a Sony Alpha 7R2 as a hobby photographer and I am unhappy with the interface, I made it a personal challenge to prototype a new User Interface concept in 5 days, all by myself!