Magenta Lifestyle Brand

Magenta Lifestyle Brand

Challenge

In 1995, when the company was founded, Telekom was still focusing primarily on technology and on international growth. In the process, Telekom created numerous brands, for seemingly numerous identities, and with seemingly numerous products, services and rates. The brand's overall image became increasingly diffuse.
Challenge

In 1995, when the company was founded, Telekom was still focusing primarily on technology and on international growth. In the process, Telekom created numerous brands, for seemingly numerous identities, and with seemingly numerous products, services and rates. The brand's overall image became increasingly diffuse.
Solution

Telekom is one of just a very few companies that is recognized internationally via its brand color. In 2013, Interbrand created a flexible Brand Design, which used Magenta boldly, simplified the "T", and interpreted the positioning "Life is for sharing" in a much richer way.
Solution

Telekom is one of just a very few companies that is recognized internationally via its brand color. In 2013, Interbrand created a flexible Brand Design, which used Magenta boldly, simplified the "T", and interpreted the positioning "Life is for sharing" in a much richer way.
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Results
5
Years Work Experience
80+
Projects
40
Billion US $ Brand Value
Credits

Client: Deutsche Telekom
Original Concept 2013-2014: Interbrand
2014 onwards: MetaDesign
Made on
Tilda