Across 5 Years
The update encompasses Deutsche Telekom's entire brand environment, ranging from trade fair design and traditional advertising and sponsoring, through to the fashion clothing worn by employees in the Telekom Shops. Deutsche Telekom will continue to use established brand elements, such as the T-Logo, the Digits, and the Group color magenta, which already enjoy a high degree of recognition among customers and the wider general public. In the future, Magenta will figure prominently, for example in advertisements, publications, websites and in the Telekom Shops. The brand environment is being converted gradually over a longer period. The updated brand identity flanks the opening up of new growth areas and makes a sustainable contribution to the Company's success.