Common issues
Freelancers, do you have a digital presence? Does it represent your personality & brand? Does it perform well? Is it up-to-date & easy to manage? If no, scroll further!
Build your Website in 2 days
Strategy, UX, Domain
At SumUp—a FinTech with 3,200+ employees and a presence in 34 markets—I am a Lead Product Designer who improves the way merchants send invoices and get their accounting done easily. I achieve this as an individual contributor (craft) as well as a Design Manager (managerial, operational).
Navigation, Pages, Content
Without data, I'd be just another person with an opinion. I like to have a continuous conversion with users and run one or two research studies per quarter. In addition, I am obsessed with data to understand actual user behavior and the impact we had as team. Tableau, Google Analytics, Data Studio, Google Sheets, those are my tools on a weekly base.
SEO, Mobile Adaption, Testing
I look at the end-to-end journey, identify opportunities, and collaborate cross-squad/cross-tribe to improve products & services. I picked up a few Product Owner skills, such as roadmapping, planning, prioritization, defining requirements, setting the vision for a product domain, and how a product differentiates itself from the competition.
We want to get stuff done. Everything is action-driven. Inspired by Hackathons which last for 24 or 48 hours, time limits generate focus and momentum.
Expert support
The biggest beef of the course is building your site. I will assist and group dynamics are desired.
Group feedback
We will have a brief introduction into Google Analytics & we will integrate Social Media.
Value for money
Hiring a webdesigner costs around 1.000 € and you don't know what you get! Instead, we use curated and tested Content Management Systems with a preview.
INspiration – What to build
Personal Website
To advance your career, apply for new jobs, look more professional than your peers.
Portfolio Website
If you are a designer, artist, or copywriter, you have to show your work and chase new clients!
Simple Webshop
As a (small) entrepreneur, you have to bring your products and services to the online world.
Blogging Website
If you are dreaming to become a full-time blogger, ditch Wordpress and Blogger.
Your tutor: David
During the day, I am working full-time as a Lead Product Designer in the FinTech space. Growths, Tech, Mental Health, Diversity, Coaching, all these topics keep me busy and inspired! In my spare time, I am tinkering on Joyfear. Fun fact: As a teenager, I won 10+ competitions in art, photography, and writing.
The location: Berlin
The workshop will be held in Berlin on Saturday and Sunday from 09:00 until 17:00.

David Mühlfeld
Greifswalder Str. 195
10405 Berlin
Previous Outcomes / Way of Working
Show 2 Websites and the links to it.
Book your Workshop Seat now
Sept 2, 2017
Workshop for creatives
8 hour program incl. lunch & drinks.
Location will be in the startup environment in Berlin. Maximum 10 people.
Only a few places are still available!
Book for 300 €
Sept 30, 2017
Workshop for consultants
8 hour program incl. lunch & drinks.
Location will be in the startup environment in Berlin. Maximum 10 people.
Book for 300 €
Nov 4, 2017
Workshop for IT specialists
8 hour program incl. lunch & drinks.
Location will be in the startup environment in Berlin. Maximum 10 people.

Book for 300 €
Prices include 19% tax. Cancellation is possible up to 30 days before the course starts.
Payment is only possible through Paypal. Language is German or English – depending on the participants.
After 10+ years in the creative industry, testing 25+ CMS-systems and getting my hands on digital marketing, I help others to get things done.
David Mühlfeld, Digital Art Director & Brand Designer
Detailed Schedule
Sept 2
09:00 – Quick introduction of all participants
09:30 – Setup of CMS system, please bring your laptop
10:00 – Work on strategy, information architecture & UX
11:00 – Individual content creation & prototyping online

30 min Lunch break

13:30 – Individual content creation & prototyping online
16:30 – Presentation and group feedback
18:00 – Integration of Google Analytics & Social Media