Hello, I am David
I'm a hands-on design leader with 20 years of experience driving business impact through data and research. Currently, I'm Director of Product Design at Shine.
I am experienced in
Product Design
Brand Design
Growth Hacking
Design Leadership
One Web App
With banking, invoicing and accounting split across separate Shine products, I led two co-creation sprints in Copenhagen and Paris to design a Unified Web App in two weeks. Maze tests across four markets showed increased satisfaction from 3.7 to 4.2 and cut time on task to up to 65%.
Expenses
At SumUp, a product team and I developed an AI-powered Expense Management tool from scratch. Automation features, such as creating expenses from Business Account transactions and converting receipts into expenses, saw a rapid adoption.
Invoices
As three teams built Invoices into the SumUp Ecosystem, I helped to improve the visibility of paid features, boosted the conversion of paywalls to 10.6%, and launched Billing on Mobile. The launch of E-Invoices in Germany and Mobile improvements led to a further increase in subscriptions.
Point of Sale
In 2021, I significantly improved how SumUp merchants manage their items in their Point of Sale. Nine months after release, "Items MAUs" increased by 120% and their TPV was up 159%. Now users could enjoy one unified Item Catalog instead of three separate ones.
Health & Fashion
Workflow
Recommendations
Adrian:
„David’s ability to deliver is paired with big-picture thinking and managing a team of designers. This makes him a well-rounded designer and a great teammate.“
Iza:
“David is deeply responsive to change and thrives in an iterative environment. He's blending a data-driven mindset with the confidence to test, learn, and move quickly.”
Liza:
“David has this super power to laser focus and produce high-quality work quickly, while also being a thoughtful leader. He keeps the bar high for UX in our tribe and the company.”